News - Patient Experience - The Secrets of Storytelling

Patient experience is a central outcome for the NHS, but it is often difficult to capture and monitor in comparison to other outcome measures. Nonetheless, the ‘patient story’ can be a very powerful tool to lever improvement in how care is provided.

The Health Innovation Network Patient Experience team held two ‘Secrets of Storytelling’ workshops this week (June 8) with filmmakers from Magneto Films – who have worked with a number of UK charities and NHS organisations.

Sam Hudson, the Health Innovation Network Expert Lead for Patient Experience, said,
“Improving patient experience is so important for health and social care services and stories can be a very powerful tool to lever improvement in how care is provided. 

“Storytelling has the ability to influence change at individual and organisational levels, promote empathy and reflection, and enable better person-centred care.”

Led by Magneto Films, we learnt techniques that writers and film makers use to grab audience attention and make content come alive, with the aim of applying these structures and concepts to telling the patient experience story and improve services and patient, carer and staff experience.

Workshop participants from Healthwatch, the third sector, NHS trusts, voluntary organisations, and CCGs and patient experience and engagement leads through to hospital managers and patient representatives were taught how to find stories and were challenged to think of how filmmaking techniques could help us to communicate key messages and calls to action.

Delegates reported feeling more equipped to present patient experiences in a compelling way with one attendee saying “I hope to use the techniques and knowledge on a regular basis.” 

Magneto Films is a specialist health video production company based in South London, created by partners Jeremy Jeffs and Gaby Jeffs.  Jeremy is an award winning film maker with credits for films and series for BBC TV, Channel 4 and NatGeo.  Gaby also began her career in popular factual television.  For more information about Magneto and if you would like to host your own storytelling workshop visit their website here.








10 June, 2015